Mass Appeal joins forces with Pharrell’s Ice Cream to present an official SXSW showcase like no other. We hooked up with Decon to setup a Qube at the Austin Music Hall for the 4,000 something fans which was one of the largest crowd we ever had! Performers included Kendrick Lamar, Pusha T, Raekwon, Danny Brown, Alexander Spit, A$AP Ferg, Roc Marciano, Harry Fraud, Rockie Fresh, Emilio Rojas, BIA, Nylo, and other surprise guests.
See the booth photos here: Mass Appeal Presents ICECREAM SXSW Social 3-15-13
DJ Baby Chino https://www.facebook.com/djbabychino
Backstage: Pharrell Williams https://twitter.com/bbcicecream